SVET founders, Emily and Alexander Etman, immigrated to the United States from Latvia in 1990. The well-known Soviet journalist Alexander Etman was invited to work by major Russian-language newspapers in New York and Los Angeles. But he saw a unique opportunity in Chicago—a dynamic, diverse city shaped by generations of immigrants. In 1992, the Etmans launched SVET, building a publication dedicated to informing, supporting, and connecting communities throughout the United States. In 2022, SVET Media expanded its presence to Florida.

Over the past thirty-five years, the newspaper has evolved into a powerful multimedia company that helps people navigate life, pursue opportunities, and build their futures in America. Our team brings together a range of experiences, perspectives, and skills.

Our team reflects the international character of the communities we serve: Maria Neiman, Anna Telna, and Viktoriia Saikova are from Ukraine; Natalia Osipova is from Uzbekistan; Anastasia Vinogradova and Valeria Shcherbakova are from Russia; and Emily and Alexander Etman are from Latvia. Together with experienced journalists, designers, consultants, and industry specialists from the United States, Latvia, Germany, Israel, Australia, Ukraine, and Russia, we use modern technology and a wide range of media channels to provide timely information, practical resources, and high-quality services to our communities and clients.